Aug. 2 (Portaltic/EP) –
Google Google has announced that the desktop version of its web browser Google Chrome will be getting a ‘Surround to Search’ feature in the coming weeks, which will be used via the Google Lens search tool.
The technology company has included ‘Surround to Search’ to help users “perform tasks more easily on the web,” according to a statement signed by the browser’s vice president, Parisa Tabriz.
To create a “faster, safer, and more useful” browsing experience, Chrome has introduced three new Artificial Intelligence (AI) features, powered by the latest Google AI and Gemini modelswhich will make it even easier to search for products or sites using Google Lens.
First, he said that with the latest Chrome update, which will be released in the next few days, the same Google Lens features will be incorporated directly into the desktop browser. This way, it will be possible to select, search and easily ask questions “about anything”” that can be viewed on the web without leaving the tab that is currently open.
To do this, you must select the Google Lens icon in the address bar and click or drag the cursor over any item you want to search for. The visual search tool can also be accessed from the three-dot menu on the top right side of the interface.
Once you have scanned, the results will appear in the side panel of the website and you can also use the ‘Multiple Search’ option by colour, brand or other detail that characterises the item to further refine your search.
On the other hand, the brand has announced that in the coming weeks Tab Compare will be coming to Chrome, a new feature that will first be available in the United States. This brings together similar products (for example, portable speakers) in a single tab, with their corresponding AI-generated descriptions and prices to offer a comparison table.
Google believes that by bringing all the essential details into one tab, users will be able to easily compare existing products “and make an informed decision without having to “switching tabs non-stop.”
Chrome will also use AI to help users find places they’ve visited but didn’t save and want to revisit. In this regard, he said that “Starting in the next few weeks” will make it easier to find these sites in a more natural way, starting with the United States.
This way, by asking the browser directly about a specific location – for example, ‘what was that ice cream shop I visited last week?’ – Chrome will display the relevant pages from your browsing history related to it.
Finally the firm has said that it is about an optional feature, which can be activated or deactivated from the settings section and which will not include any browsing data from incognito mode.
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