ChatGPT, the popular OpenAI chatbot, is estimated to have reached 100 million monthly active users in January, just two months after its launch, making it the fastest-growing consumer app ever, according to a study from SimilarWeb.
It took TikTok about nine months after its global launch to reach 100 million users and Instagram two and a half years, according to Sensor Tower data. So using Bing GPT could give Microsoft a boost in popularity and therefore in Ads growth.
How to use Bing with GPT
It should be noted that, in order to interact with this search engine, what you have to do is go to the app and indicate the mood in which you want it to provide you with information, where it will give you three options: Creative, balanced or precise. The answers do vary from one mode to another and what Microsoft is looking for with this categorization is that you can have different assistants within the application.
In case you are looking to make a travel itinerary, the ideal is to put it in the creative version, which gives you more freedom to propose ideas, while the more precise option is focused on giving more hard data.
A good office assistant
I’ve been doing some tests with this search engine so that it will give me information and news summaries to make my day more complete in the morning. One of the actions that I asked him to report to me towards the weekend was a summary of what the tech companies had reported in their quarterly reports during the last week of April. In just a few seconds, he generated a summary for me where he talked about the movement of Meta’s shares, and which companies achieved the expected results.
To consult more information, the search engine also added five links to business media, where the results of these companies were discussed in greater detail. Although this action seems very simple to do, it saved me several minutes of searching.
Another of the actions that I asked was to generate some ideas to make notes about technology and Mother’s Day, and although it gave me two good ideas about possible publications, the search engine was more inclined to provide information about celebrations that take place on this date. worldwide.
I believe that for some actions, the search engine has greater ability, what seems to me to be a fact is that the way in which we will communicate with the algorithms in the near future will change, since it provides useful information and as long as you continue to give feedback, the accuracy in your answers improves.
In addition to using it for some work activities, I was also testing this search engine for an itinerary during a trip I took to the Microsoft campus in Redmond, Washington, where I asked it to make me a list of things I could visit in a day in Seattle. The result was more accurate than I expected, and in addition to giving me the information, in the list of activities it linked the sites where I could buy tickets for some of the attractions.
When I decided to delve deeper into my search for entertainment, the search engine delved into possible plans and gave recommendations on sites that other users rated on the internet.
Although it is a search engine that still needs refinement and training, I understand why thousands of users are downloading the application and are using it to have information in their day to day.
If you don’t have time to watch a video on TikTok about a particular search, this search engine is helping you to have a summary even about those videos, which could represent tough competition in today’s search engine market.