Bitso has users in Mexico, Argentina, Colombia, and Brazil, in addition to a base of 600 employees, but last May it laid off 80 workers globally as part of its “long-term business strategy,” at a time when he had to rethink his skills to move to where customers needed.
Although cryptocurrencies have lost value in recent months, Bárbara González described the moment as a “natural correction” in the industry, which should be used to evolve once favorable conditions recover, in addition to continuing the work with regulators and users to educate about the risks and benefits of the industry.
José Luis González Birlain, Bitso cryptocatalyst, highlighted the diversity of currencies that exist in the panorama, since there are no longer just Bitcoin or Ethereum, which translates into an industry that is advancing and adapting to different use cases.
According to data from the Mexican company, Bitcoin and Ethereum are among the top 10 cryptoactives, with 48.2% and 23.5% market share, respectively. However, they have reduced their dominance thanks to new coins like Thether, Ripple, Cardano, and Dogecoin, among others.