Not just ads: Prime Video also reduces image and sound quality if you don't pay the extra 2 euros

The arrival of advertising to Prime Video is accompanied by an unpleasant surprise. Amazon has not only added ads to the content: it has also removed Dolby Vision and Dolby Atmos formats, unless you pay the extra fee without ads. A fact that is not indicated in its informative messages, nor in the emails sent to customers.

Since last April 10, coinciding with the premiere of the long-awaited series fallout (not a coincidence), an informative message when opening the app Prime Video indicates that ads have been added to the platformand that to eliminate them, You have to pay an additional fee of two euros per monthwhich is added to the Amazon Prime fee.

What Amazon doesn't say anywhere is that if you don't pay, you don't just have to swallow about three minutes of ads every hour. You are also left without Dolby Vision and Dolby Atmos.

The two Prime Video cuts

I have been able to verify it myself when watching the first chapter of the new series fallout on my LG 4K TV, which has Dolby Vision and Dolby Atmos. The screen indicates that the series has support for these two technologies, but When playing a chapter, only HDR10 was activated, not Dolby Vision or Dolby Atmos.

It was enough to pay the monthly fee of 1.99 euros to eliminate the ads, and magically Dolby Vision and Dolby Atmos were available again.

The Dolby Vision standard is an imaging technology that applies high dynamic range frame by frame. HDR10 applies the same range to the entire movie, and HDR10+ changes depending on the scene. In practice, Dolby Vision offers a little more image quality.

Amazon started using it with The Rings of Powerand most of its exclusive series and movies already have Dolby Vision.

The Dolby Atmos standard is a 3D sound technology that can even generate audio in the ceiling, and at ground level.

It must be said that, if you do not pay the extra fee without ads, unlike the competition, Prime Video maintains 4K resolution and HDR.

The Prime Video fee is not expensive, and it is true that it increasingly adds higher quality series and movies. Furthermore, the trend of the competition is to charge extra for 4K resolution and HDR / Dolby Vision. Amazon isn't doing anything over the top or different here. It is still cheaper than the rest, by far.

What is irritating is that Amazon hides that it has eliminated Dolby Vision and Dolby Atmos from the standard quota. Neither the messages in the app nor the informative emails sent to the messages include this statement. And that is a lack of respect for the customer.

Therefore, remember that from now on you will not only see advertisements in Prime Videoboth at the beginning and in between the content. You are also left without Dolby Vision and Dolby Atmos, unless you pay the extra fee without adswhich costs 1.99 euros per month, and you can cancel at any time.