Netflix would have lost a million subscribers in Spain after imposing limitations on shared accounts

Imposing restrictions on account sharing has taken its toll on Netflix. Specifically and as revealed by the data analysis company Kantarin Spain the service of streaming has requested one million subscribers during the first quarter of 2023. Better news for SkyShowtime, which started its journey in our territory with a bang, managing to attract one in three new subscribers.

At the beginning of February Netflix launched in Spain the extra subscribers function whose objective is to limit the sharing of the account with people who do not live in the same household, a movement that according to Kantar “resulted in an immediate loss of one million users”. Possibly expecting an impact, Netflix is ​​hoping that users will return one way or another, either with the option of extra subscribers or their own subscription, however the current trend is not positive and by no means guaranteed. that Netflix is ​​going to recover a notable number of users in Spain.

Losing a million subscribers in three months is a huge hit and it remains to be seen if with time and measures such as improvements to the standard plan with ads, which now offers 1080p content and access from two devices, it will be possible to win back customers. For now Kantar draws a pessimistic scenario. The company says there isn’t a strong demographic bias of users who canceled their account, “indicating a more outright rejection” of measures to limit account sharing. In addition, he adds that for the current quarter, 10% of the remaining Netflix subscribers plan to unsubscribe.

During the first quarter of 2023, the other great novelty in the security services sector streaming it was the debut of SkyShowtime, which according to Kantar managed to attract 32.6% of new subscriptions. The main reason for this good landing in Spain was the promotion that until yesterday allowed us to contract the service with a 50% discount forever. Despite SkyShowtime’s strong start, the platform that led the acquisition of new customers was Amazon Prime Video with a share of 34.4%. “More than half of the Netflix users lost in the quarter had a Prime Video subscription,” notes Kantar.