Netflix launches new feature to ‘monetize’ account sharing

As the platform cracks down on account sharing in accordance with the verge, Netflix may have launched the new profile transfer feature to encourage extra users to eventually pay for their own accounts.

The feature will be rolling out today and subscribers around the world will receive an email notification. Once available, users can go to their profile icon on the Netflix home page and look for the “Transfer Profile” option.

The “Profile Transfer” option can also be disabled in the account settings.

“People move. Families grow. Relationships end. But throughout these life changes, your Netflix experience should remain the same,” he wrote. Timi Kosztin, Product Manager, Product Innovation, Netflix, in today’s blog.

“No matter what happens, let your Netflix profile be a constant in a life full of changes so you can sit back, relax and continue watching from where you left off.”

Netflix announced that it would test password sharing features after experiencing a significant drop in subscribers. In the earnings report for the first quarter of 2022 reported that around 100 million households share their account passwords.

In March, Netflix launched a feature of “additional members” in Chile, Costa Rica and Peru, making subscribers pay an additional fee for additional people taking advantage of their accounts. In July, Netflix began testing a feature of “add a home” in Argentina, Dominican Republic, El Salvador, Guatemala and Honduras.