When Netflix announced its basic plan with ads last year, we found out that it would come with more than advertising. The cheapest subscription to the streaming platform would have other limitations such as a reduced catalog, limited compatibility, lower image quality, and playback on only one device at a time.
The US company, which this Tuesday presented its financial results, has just announced that it will leave behind two of the aforementioned limitations. Starting today in Canada and Spain, users of the basic plan will be able to play content simultaneously on up to two devices with a video quality that will go from 720p to 1080p.
Netflix improves its cheap plan
The deployment of these improvements that Netflix relies on to make its service more attractive in the face of growing competition will continue gradually. in another 10 markets throughout this month. Let’s remember that another streaming giant is growing in the industry, such as Warner Bros. Discovery with its new Max platform.
Precisely, the cheapest proposal of the company of the big N (6.99 dollars in the United States and 5.49 euros in Spain) and now it has greater similarities with that of the house of HBO. The latter, which hasn’t been released yet, will have a $9.99/month ad-supported plan that offers playback on two devices at once and 1080p image quality.
In relation to its weight as one of the most important streaming platforms in the industry, Netflix has announced that it has closed the first quarter of 2023 with 232.5 million users. This is the product of an addition of 1.75 million new users in the last period, yes, an amount that is far from the 7.66 registered in the previous period.
On a financial level, the company’s documents show a turnover of 8,162 million dollars, a substantial improvement in relation to the 7,852 million of the previous quarter, although slightly below the 8,180 million that analysts had projected. The profit of the company, for its part, rose to 1,714 million dollars.
Images: Netflix | Thibault Penin
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