The analysis company also highlighted that the price change in all these territories would impact more than 4% of the streaming platform’s subscriber base, that is, just over 10 million users.
It should be noted that this is not the first time that the company has lowered the price of its service, as it did so in 2021 in India, where the price range fell from a minimum of 18% to a maximum of 60% for the purpose of to gain subscribers.
However, this change goes against the trend that Netflix had shown in recent months regarding implementing measures to eliminate shared accounts. In fact, these rules have already begun to be implemented in territories such as Spain, Portugal, Canada and New Zealand.
The company has been clear that the modifications will be applied in other countries gradually throughout 2023, something that has annoyed subscribers in a general way.