There isn’t a lot of content in there that we enjoy, other than Stranger Things. Once it’s over, we’ll probably cancel
40-year-old user interviewed by the pollster
The rest of the respondents pointed out that they will continue trying to maintain the use of other people’s accounts, while the new restriction fully enters into force.
However, up to 23% of users surveyed by CordCutting said they were willing to unsubscribe from the new rules. This would be equivalent to a drop of about 15.2 million users.
Netflix is the subscription service with the most freeloaders, along with Disney, says the report . In both cases, 84% of users are “legitimate” subscribers, the survey points out. The rest (16%) use the service with a shared account for which they do not pay.
The reduction in profits, CordCutting estimates, is equivalent to $2.3 billion, just from the password exchange.
The survey covers the US public only, however a negative response, at least in the short term, is possible given trends seen in other countries. In the first quarter of the year, Netflix lost a million customers in Spain due to the same policy that charges more for password sharing.
The majority of Netflix defectors are concentrated in the younger audience. CordCutting, however, does not estimate the drop in subscriptions to be 15 million, “giving up access to one of the largest streaming platforms may be more difficult than some users realize, as Netflix offers a huge amount of content original”.
