According to the President of the Government, Pedro Sánchez, one of the greatest virtues that the President of the United States, Joe Biden, has is that “he is a great public relations“. With these words the Spanish president refers to his American counterpart in the second chapter of ‘Moncloa, four seasons’, the ‘docuseries’ about his figure and the day-to-day life in Moncloa. The meeting that both held in Moncloa, during The celebration of the NATO summit in Madrid focuses a large part of the narrative.
This second installment, which is broadcast exclusively and for subscribers on the El País website, after no major platform wanted to take over the rights to the work that was filmed two years ago, focuses on the organization and celebration of the annual meeting of the Atlantic Alliance that was held two summers ago in the capital of Spain. A great showcase for political marketing in which Sánchez and his team operate so well, and according to what is revealed in the work, they took care of even the smallest detail.
And in the almost fifty minutes During the chapter, which has had the supervision of Moncloa, the aim is to convey to public opinion at all times the image of a Sánchez who influences international relations. And that is heard. In addition to Biden, the leader to whom they dedicate the most minutes, throughout the broadcast the leader of the PSOE is seen shaking hands with several of the most powerful politicians in the world.
Prominence for strangers
Unlike the first chapter, which premiered this Sunday, the second installment gives more prominence to other key figures in the day-to-day life of the Government. Although it continues to focus on improving and projecting Sánchez’s image. Thus, the document released this Monday begins with an almost unknown Fran Martín, then general secretary of the presidency and today the government delegate in Madrid, jogging with a light stuck to his forehead.
In a more personal and human tone than that shown by Sánchez until now, although it is true that in this chapter he makes a call in which he is interested in the state of health of apparently one of his daughters, Fran Martín was She is preparing school clothes, breakfast and accompanying her children to school. At the wheel of your own vehicle. Although after dropping them off at the educational center, he gets into an official car and tells his driver “let’s go!” Leaving your private car there
On this occasion, Raúl Díaz, Sánchez’s personal assistant, his man for everything, also has a great role, present in much of the chapter. Both in the prior preparation of the visits, as well as their arrival and in the distribution of the protocol gifts that the leaders give each other.
The security director of the Moncloa Palace, María Marco or the former secretary general of NATO, Javier Solana – in this case, one of the most recognized figures internationally – also play a leading role in the organizational tasks and during the celebration of the annual meeting of the Atlantic Alliance, which took place between pavilion number 12 of IFEMA and the Prado Museum in Madrid.
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