Science and Tech

Meta community notes will not affect posts with paid ads

Meta community notes will not affect posts with paid ads

Jan. 17 (Portaltic/EP) –

Goal has clarified that his community notes system will not affect posts that are paid ads and are promoted on their platforms, so users will not be able to add informative context to this type of publications, even if they consider them erroneous or false.

The company led by Mark Zuckerberg recently announced that it will implement a content verification system based on community notessimilar to the one used by the social network

Specifically, this system will be implemented in the coming months, initially in the United States, for the Facebook, Instagram and Threads platforms. However, Meta has now announced that will not affect paid ad posts.

That is, the content of Advertisers who have paid Meta to promote their posts within their platformsyou will not be eligible to receive community notes written by users who, therefore, They will not be able to point out errors in its content or provide related information to improve the context.

This has been detailed by sources related to the company in statements to The Wall Street Journalwho have shared that the company has sent a message to the advertisers themselves in which they assure that, when they arrive at the end of 2025the community notes will be enabled exclusive for organic content. That is, publications for which Meta does not receive monetization in exchange for its promotion.

That is, regarding advertising-based content, users will only be able to send community notes to the posts shared by ‘influencers’ or for the own accounts of the advertising brandsbut for which Meta has not received a payment for its promotion.

Taking all this into account, Meta has also indicated that will evaluate your community rating system and include necessary improvementsas it is implemented in the United States. Therefore, “any statement about how the product will work”, apart from what they have already officially communicated, “is pure speculation,” the spokesperson clarified in the message.

This measure, which limits community notes when it comes to advertised content, could cause users to advertisers reduce organic content for their adssince this type of advertising will be exposed to contextualization by users. However, it is a system still being tested and, therefore, some aspects can still changeMeta has reiterated.

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