Logitech envisions a future for the mouse that almost no one imagined: a lifetime subscription

Earlier this year we talked about certain signs that the subscription system as we know it could collapse. We no longer just paid for Netflix, but also for other video-on-demand services, music platforms, video games, productivity, and more. This subscription model monthly fees It even broke the digital barriers to reach, for example, vehicles. BMW wanted 18 dollars a month in exchange for enjoying heated seats in some of its models.

Many companies, however, aren’t afraid of subscription fatigue. In fact, they believe they can have a good enough proposition to win over a certain group of users. Logitech is one of them. Hanneke Faber, the peripherals company’s chief executive, believes a mouse that lasts forever could support a subscription-based business model for the company. It would be a device that would be purchased once and then upgraded over time, possibly in exchange for a recurring fee.

A mouse with subscription

Faber’s comments They come from The Verge’s Decoder podcastThe executive, it should be noted, did not discuss a full subscription product, but it is interesting to see where the company stands on the matter. She says that members of a “Logitech innovation center” have been working on a “mouse forever“equivalent to a watch that you wear almost your whole life. “I don’t think about throwing away my watch. So why would I throw away my mouse or keyboard if it’s a fantastic quality mouse, well designed and with software?” he said.

“The eternal mouse is one of the things we would like to get to,” she added. Unfortunately, there are no images of that concept design, but we do know that updated software and services would drive product longevity. The device, she explained, was also “a little bit heavier.” We’re not sure, though, if the company would consider any kind of product replacement, for example, in case of problems while paying for a subscription.

The idea of ​​offering a subscription mouse is just an idea at the moment. Logitech is not really considering offering this product in the short term, although it has been added several times software functions to their devices. Some of the company’s peripherals have a dedicated button to invoke ChatGPT. This is one of the many features offered by Logi AI Prompt Builder in the Logi Options+ software for Windows and macOS. And you, would you choose a subscription mouse for your daily life?

Images | Milad Fakurian

At Xataka | After years working with traditional peripherals, I switched to ergonomic ones. I don’t plan on going back