Jake Paul and MrBeast launch a Lunchables competitor that they claim is “healthier”

Does it come with a little bit of curl?

Popular YouTube personalities Logan Paul, MrBeast and KSI have launched what they claim is a “healthier” lunch brand for kids and adults aimed at outperforming “middling” competitors like Kraft Heinz’s iconic Lunchables.

Lunchly is advertising an “innovative new healthy lunch option” with its trio of products: turkey and cheese biscuits, nachos and salsa, and a pizza option. Each comes with a sports drink from Paul and KSI’s brand Prime. Recently sued by a manufacturer and separately by the U.S. Olympic Committee —along with a MrBeast Feastables chocolate bar made with rice puffs.

“Our goal has always been to not only offer high-quality products, but also healthier alternatives,” Paul said in a statement, adding that it is “time to provide a better choice for those looking for a convenient and healthier option.”

The most significant nutritional difference between the two major brands is that the electrolyte count of a Prime drink is 400 milligrams, as opposed to 55 milligrams in a Lunchables Capri-Sun pouch.

In the nachos offering, the chips are made with vegetable and canola oil and the cheese is cornstarch-based.

Compared to its Lunchables counterpart, Lunchly has 10 grams of sugar versus 22 and 90 fewer calories, 360 versus 450.

The turkey biscuits with corn syrup also have much less sugar, 7 grams compared to Lunchables’ 21. The calorie difference also favors Lunchly, with 230 versus 310.

Like the nachos, Lunchly’s pepperoni pizza with cornstarch, salt and cane sugar also has 12 grams of sugar instead of Lunchables’ 20. There’s a small difference in calories: 360 compared to Lunchly’s 390.

Although promoted as a healthier alternative, several recent studies have linked the consumption of processed foods with a shorter life expectancy and an increased risk of cancer.

One Recent report found that those who ate large amounts of processed foods had a 4% higher risk of dying, and a 9% higher risk of their death being due to a neurodegenerative cause.

Another study found that people who ate 10% more processed foods than others had a 23% higher risk head and neck cancer.