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Twitter Blue comes to generate more chaos for brands
One of the biggest challenges that Twitter must overcome is that of advertising revenue, because although Musk wants to stop depending on this form of monetization, it is the most relevant so far and many companies have already stopped advertising investment on the platform. before the new forms of verification.
And it is that this Wednesday it was announced that Twitter Blue, the eight-dollar subscription service with which the blue popcorn is obtained, was already available for iOS users and images soon arrived that affected the image of the brands.
One of the most relevant cases was one where an account posed as the official profile of Nintendo of America and published an image of its iconic character, Mario Bros, making an obscene sign. Likewise, a fake Trump account tweeted: “This is the reason why Elon Musk’s plan doesn’t work.”
Before implementing this system, Twitter said that in case of identity theft, accounts would be deleted without prior notice and the money would not be returned to the people who hired it.
The company said it was “aggressively pursuing phishing and deception.” However, the damage to the image of companies did not go unnoticed. The obscene Mario was available on the platform for about two hours with thousands of retweets, while some other accounts were still available until this morning.
