Oneeya leading company in installment payments in different European countries, has presented together with Harris Interactive the second edition of its barometer on better consumption habits, which indicates that eight out of ten Spaniards are willing to change their consumption habits to protect the environment.
As reflected in the document, Europeans and Spaniards are increasingly paying more attention to sustainable consumption. According to Oney’s barometer, 82% of Spaniards and 86% of Europeans are willing to change their daily consumption to protect the environment.
Thus, this year when making purchases, Europeans will pay attention to these criteria: waste avoidance, product sustainability, health and wellness, lower price, and support for the local economy, in this order. This trend implies a greater effort not to buy unnecessary products and services, reduce daily consumption and buy durable products.
In this sense, 90% of Europeans and 85% of Spaniards consider that the durability of products is important. Household appliances (53%), electronic, computer and telephony devices (50%) and household items (furniture, interior decoration) (40%) are products in which durability is of particular interest to consumers.
In any case, price continues to be the main factor when choosing a product, being an important criterion for 87% of Spaniards and 90% of Europeans when making purchases. It is followed by the fact that it is a resistant product (84% of Spaniards and 87% of Europeans) and its environmental impact (83% of Spaniards and 85% of Europeans).
Buy second-hand products
Three out of four Europeans and Spaniards have decided to buy a second-hand product instead of a new one during the last 12 months, so the choice of second-hand products is already an established behavior among consumers. This represents a 50% increase in the number of people who buy second-hand products compared to the previous year.
On average, a European buys 301 euros of second-hand products each year and 297 euros of refurbished products. In addition, consumers expect this market to continue to rise in the coming years. 52% of Spaniards and 54% of Europeans expect to buy more second-hand products in the next 12 months.
According to those surveyed, one of the main levers to boost the second-hand market is installment payments. 76% of Europeans would buy more second-hand or refurbished products if they could split payments. As in all consumer sectors, price is the main purchase criterionespecially in this period of inflation. But, more than in other sectors, it seems to be a key means of developing sales.
50% of Europeans consider that the prices charged by sellers of second-hand and refurbished products are too close to those of new ones, and makes them less likely to buy. In addition, consumers want brands and marketers to provide them with better information and reassure them about the product’s remaining shelf life (46%) and overall product quality (44%).
Finally, 31% believe that additional serviceswhich have now become essential in all purchasing environments (free returns, after-sales service, warranty, etc.), they are not offered enough on websites or thrift stores.