Editor TLN
Mexicans take well-being and data privacy very seriously
During the confinements due to the pandemic, the eCommerce activities of Mexicans changed direction. For example, they started cooking at home, training online, and focusing on wellness.
Aside from strong brand values, buyers are now interested in the health and wellness industry, a trend that businesses can take advantage of in the immediate future, according to McKinsey & Company, Survey: Mexican consumer sentiment during the coronavirus crisis, from May 13, 2021.
With mobile shopping rates rising, Mexicans are looking for an experience that works for them. This means that businesses must focus on offering a good user experience (UX) and that it be in Spanish, as well as having clear objectives if they want to successfully enter this expanding market.
With a growing trend in eCommerce, Mexicans care more about the privacy of their data than most other countries, and that is dictating their buying habits.
The brands that succeed in the country’s eCommerce stand out for keeping customer data safe and secure. These companies can build loyalty by emphasizing the privacy of personal data, a commitment that also characterizes PayPal.
Mexican consumers have expanded their interest in health and wellness during the pandemic, and this trend is here to stay.
Businesses that want to be successful in Mexico should focus on promoting these items through products, services or applications, and consider that buyers also respect businesses that take the well-being of their own teams seriously, according to the PWC study, A time for hope: Consumers’ outlook brightens despite headwinds, December 2021.
To learn more about how to implement strategies that facilitate online transactions and offer a comprehensive shopping experience on your company’s website, go to the PayPal page and download the eBook Digitize + Thrive 2022.
