June 21 (Portaltic/EP) –
Electronic Arts (EA) has announced its plans for future video game development, which will be divided into two large divisions, one dedicated to sports titles and the other to the rest of the publishing label’s franchises.
EA’s new strategy involves organizing its studies in two divisions: one dedicated to sports video games, under the name of EA SPORTSand another with the rest of the titles, EA Entertainment.
“These steps will accelerate our business, drive growth, and deliver long-term value for our people, our players, and our communities,” EA CEO Andrew Wilson said in a statement. a statement.
EA Entertainment covers “some of the successful franchises The World’s Most Beloved Box Office Movies” from both EA itself and partner studios, and with the new approach, they are “building the future of interactive entertainment on the foundation of legendary franchises and groundbreaking new experiences.”
Within this division are Apex Legends, Star Wars and Battlefieldas well as those of Lifestyle and experiences single player. It will also focus on mobile development, such as FIFA Mobile.
In the case of EA SPORTS, it is home to “an incredible portfolio of IP, massive online communities with hundreds of millions of followers, and more global rights to more sports than anywhere else in interactive entertainment.” Inside, you will work with the titles of EA SPORTS FC, the franchises of football and racing.