Scrawl He started life at the height of the NFT hype and is most famous for His ‘PFP’ NFT collection (profile photo) featuring cartoon characters with variable traits. But like many Web3 startups, the rise of NFTs has led Doodles to broaden its horizons and become a digital entertainment company focused on animation and branded content.
He is now launching his own record label, Doodles Records, using Sony Music’s The Orchard for distribution. His first release is an EP featuring Lil Wayne, Lil Yachty, Swae Lee and other artists, tied to a short film called ‘Dullsville and the Doodle Universe‘ coming out in October.
Pharrell Williams will also be in charge of music direction, starting from his role (announced in 2022) as “chief brand officer” of Doodles. At the time, the company was Planning the ‘Doodles Records: Volume 1’ project in collaboration with Columbia RecordsWith no sign of that from streaming services, we think this week’s announcement (now with The Orchard as a partner on Sony Music’s side) may be the evolution of that project.
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