The American fast food chain, based in Colombia, Burger King, He surprised his Instagram followers a couple of days ago with an announcement about his new hire: an artificial intelligence (AI) that will manage your social networks.
(See: Problems that Microsoft seeks to improve (and alert) in its ‘chatbot’).
“Given the great advances in technology and the millions of ‘online’ tools to create content, we have decided to replace our community manager with a new intelligent alternative. Therefore, from February 22, 2023, we will give up human intelligence to adopt artificial intelligence.”, reads said account.
The message, in addition to being disruptive, drew attention for imitating the credits of movies like ‘Star Wars’ and served as a expectation campaign.
And, indeed, since last Wednesday the 22nd, the publications of said franchise have been generated by different artificial intelligence programs. In them, for example, a ‘hamburger on fire’ has been promoted, which shows the ingredients of this food on a flame, the animal.
(See: Artificial intelligence sets off alarms: it said it would create a pandemic).
Another example is that of a ‘pie’ or apple pie, an image in which a human foot literally appears, for which Internet users have assured that it is a “great experiment“, but it has some aspects to improve.
(See: This was the first judicial hearing in the metaverse in Colombia).
From its types of graphs, it seems that the publications would have been made in DALL-E.
In the end, it looks like Burger King got incorporate AI into your processes to make them more efficient, which is precisely one of the benefits of these technologies, and while some applaud the initiative, others ask that the ‘community’ of “meat and bone”.
(See: AI and ‘chatbots’, the new bet of web browsers).