Thanks to the technological alliance between Credibanco and Travvis, the ‘smartcar’ solution was launched, which seeks to transform the shopping experience in supermarkets. This type of solution already exists in other countries, but thanks to this alliance, we are pioneers in implementing it in Colombia.
Thus, it is no longer necessary to go through the cash registers to pay, since users can do so in the same market cart without a cashier intervening. of commerce. The carts are available at the Euro La Frontera supermarket in the city of Medellín, since April 11 of this year.
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The solution, which is found in shopping carts, is made up of a Tablet, software developed by Travvis powered by artificial intelligence and a Credibanco dataphone.
Every time a customer takes a product, they can scan it on the Tablet and it appears on the screen with its respective price, where the store’s specific discounts can even be applied. Once you have finished your shopping list, you only have to select the payment option (debit or credit) and bring the card close to the dataphone, completing your purchase. When leaving the supermarket, security personnel can validate the purchase by entering a security code. Finally, the invoice will be sent by email to the customer and they can also view it on the Tablet at the end of the purchase.
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Regarding the implementation of this technology, Ricardo Zambrano, President of Credibanco, assured that: “We are transforming the way payments are made in Colombia through multiple experiences. With this innovation, we reduce the uncomfortable lines that people must face at the checkout when paying and reduce the operational burden on supermarkets. This saves time and costs, delivering a better experience to customers.”
‘Smartcar’ from Credibanco.
Courtesy
For its part, Euro Supermarkets indicated that this commitment is made thinking about customer service and its evolution and satisfaction, uniting different knowledge. “We cannot advance alone, our business is not technology and it opens up another spectrum of information that we can cross thanks to our allies,” said Carlos Alberto Jaramillo, General Manager of Euro Supermercados.
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“At Travvis, we have analyzed the micro behaviors of more than 180 million users, while they interact with the products on the supermarket shelves, understanding their preferences, emotions and what really interests them, which is why we seek to ensure that from the ‘smartcar’ ‘People can change their experience, and retailers, through this innovation, can be closer to their customers,’ said Lorraine Sandoval, CEO of the company.
In the second stage, the ‘smartcars’ will come with an interior scanner and product recognition cameras with artificial intelligence, as well as a fruit and vegetable weighing system within it.
HOLMAN RODRÍGUEZ MARTÍNEZ
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