In the field of cookies there is a wide variety of types and their scope is defined by the class. First of all, there are their own, which are usually generated on the website that is visited, and those of third parties, which belong to an external page, commonly those of advertisers.
Here the classification is divided into temporary ones, which only last as long as a browser session is open, and persistent ones, which continue to collect information as long as users do not delete them manually.
These cookies provide details about the sub-pages a person visits, how long they stay on the site, the types of products they view or purchase, as well as other browsing habits and even their location, if the user does not deny access to it. appearance.
“The data provided by third-party cookies is a key aspect of precision digital marketing, but it began to decline due to privacy measures as customers seek more personalized attention,” says Ivette Dickinson Galicia, Chief Strategy Officer (CSO). in Sparkling and R!DE.
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