July 23 (Portaltic/EP) –
Capcom does not plan to eliminate physical products, despite the fact that sales of games in this format are declining, and is betting on a sales strategy based on not excluding old games.
“Given the significant number of users demanding physical games at this time, we do not expect to eliminate physical products,” the company said in a question and answer session on the occasion of 45th Shareholders Meeting.
The company is fully aware that Physical sales are no longer what they used to be, a situation that has led them to change their game launch strategy, to combine physical and digital as well as old and new titles.
As he explained at the meeting, in the past, when games were sold primarily in stores, they had a limited space for six months for new games. Now developers can sell games directly online.
This change has meant that Capcom has to rethink its pricing strategy. Thus, they can offering discounts on older games while focusing on the latest releases. And that means that, for example, titles like Resident Evil 7 biohazard (2017) and Monster Hunter: World (2018) continue to register sales.
Added to this is a “meticulous” management of the five-year development schedule, which allows them to “effectively” manage the launch of new titles.
“This has led us to believe that the gaming industry in general has moved to one of low volatility due to a change in our business model, through which we can continue selling games in the long term as the proportion of digital title sales increases,” he concludes.
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