Entertainment

Billie Eilish, Nicki Minaj and 200 artists sign letter against AI music

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More than 200 music artists, including stars like Nicky Minaj, Katy Perry, Billie EilishStevie Wonder, J Balvin and Jon Bon Jovi have signed a open letter They warn against the “predatory use of AI” in the music industry.

On Monday, the artist group published the letter recognizing the “enormous potential of AI to advance human creativity,” but also warning that powerful companies could use their original work to train artificial intelligence models and eventually replace human musicians with complete.

“We must protect against the predatory use of AI to steal voices and likenesses from professional artists, violate creators’ rights, and destroy the music ecosystem,” the letter states.

Additionally, it calls on technology companies, AI developers, and digital music services to commit to not developing or using AI-based technology that undermines songwriters and artists or prevents them from obtaining fair compensation for their art.

While the letter is certainly a statement, things get a little more complicated when it comes to getting companies to comply, says Michael Huppe, president and CEO of SoundExchange, a music technology organization that collects and distributes royalties from digital performances. Huppe is also a professor of music law at Georgetown University.

Streaming platforms and tech companies “can’t turn a blind eye to these kinds of concerns from the creative community,” he tells CNBC Make It. “But, unfortunately, if they feel like they can do something without getting the proper licenses or without proper authorization, some will and some will not.”

in a March 29 blog postOpenAI, the creator of ChatGPT, revealed the development of a new artificial intelligence tool that can generate a realistic clone of someone’s voice from a 15-second audio clip. The company noted the risks posed by voice cloning technology and says the tool has not been released to the public at this time.

“We believe that any broad deployment of synthetic voice technology must be accompanied by voice authentication experiences that verify that the original speaker is knowingly adding their voice to the service and a banned voice list that detects and prevents the creation of voices too similar to prominent figures,” OpenAI said in the blog post.

Although US federal copyright laws offer artists and music labels protection from blatant ripping off of their work, it can be difficult to apply those laws to AI-generated content that simply imitates the voice or general sound of an artist. artist but does not directly copy his lyrics. or music.

Huppe says the laws currently in place could use an update to keep up with the rapid development of artificial intelligence technology and prevent it from being used irresponsibly.

“An artist’s sound is their brand,” he says. “If you use someone’s voice or their image without permission, it goes beyond copyright law because that is stealing their brand for commercial profit.”

Until that time, Tennessee, known as a major music and entertainment hub, recently became the first state to pass legislation that will protect musicians from AI voice cloning technology. Image and voice security guaranteed (ELVIS) Lawwhich goes into effect July 1, expands existing state laws that protect artists’ name, image and likeness from misuse to also include their voice.

Innovation in AI doesn’t mean all bad news for the music industry, says Huppe. There is potential for collaboration if AI technology is used responsibly.

One way to do this is to obtain artists’ consent to use their voice in AI-generated music, compensate them appropriately and give them proper credit, he says.

“As long as there is consent, credit and compensation, many artists and creators would probably gladly collaborate with AI,” he says. “There is a way to make this work.”

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