Buy a cell phone in Buen Fin 2024?
Data from Statista indicates that computers, tablets and mobile phones were together the second category with the highest purchase intention in the 2023 edition of this temporality.
The mid-range registers the greatest preference in the Mexican market, with 68.8% of the total active equipment, according to The Ciu, which adds that these are characterized by having a value that exceeds 3,000 pesos and has a maximum of 10,000.
Companies like Honor, Xiaomi, Samsung, Apple and Motorola have already announced that they will have or already have discounts displayed on their smartphones.
These fall into two general categories: direct discounts and interest-free months.
Discounts depend on each brand, so some may be more attractive than others. As recommended by the Federal Consumer Protection Agency (Profeco), a good strategy prior to purchasing is to monitor prices to find out if the discounts are truly convenient.
In the case of cell phones, it is likely that you will find better promotions at other times than Buen Fin, such as at equipment launches.
Brands like Samsung, for example, use a series of coupons in the pre-sales of their equipment. There are discounts for the first time using its official store, plus 10% for the launch, plus a virtual assistant coupon, more codes from the firm’s spokespersons or refunds for its Galaxy Redemption program. They also usually add gift items such as cases, headphones or insurance.
In the case of companies that operate this way, it is best to wait; for others like Apple, which usually presents fewer discounts of this type, Buen Fin could be an alternative.
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