The communication strategy that has elevated Isabel Díaz Ayuso includes the use of slips, inconsistencies or simple anecdotes from the Madrid president to make them go viral on social networks and increase her popularity. One of them expands the belief that Díaz Ayuso was behind the Twitter account of Pecas, the friendly dog of Esperanza Aguirre. Neither she nor her advisers have considered it convenient for it to be revealed that she was also responsible for accounts that tried to ridicule the political rivals of the PP, according to unpublished messages exchanged with the achiever of the Punic corruption plot, Alejandro de Pedro, whom she has had access elDiario.es.