The digital news medium Axios is making a big bet in the entertainment space, launching a new studio division that will develop and produce original nonfiction film and series programming.
The new division, Axios Entertainment, is led by Erica Winograd and has projects in development with Tom Brady’s Shadow Lion, Chrissy Teigen’s Huntley Productions, Guy Ritchie, Mark Wahlberg’s Unrealistic Ideas, Ample Entertainment and Maven, the company says.
Other members of the Axios Entertainment team include editorial director Raisa Zaidi and development director Juliet Bartz.
“Entertainment programming is a natural next step for Axios, using engaging documentary storytelling to empower audiences to become smarter and more quickly understand the ever-changing world around them,” said Jim VandeHei, co-founder and CEO of Axios.
It also has its first production pickup truck: The money gameon Prime Video. Produced in collaboration with Campfire Studios and Shaquille O’Neal’s Jersey Legends, The money game will examine the impact of Name, Image and Likeness (NIL) agreements through the eyes of a handful of Louisiana State University athletes, including gymnast Olivia Dunne, basketball stars Angel Reese and Flau’jae Johnson, and football star and Heisman winner Jayden Daniels.
Axios has explored video before, most notably with its news-based series Axios on HBOwhich ran for four seasons. The channel’s majority owner is Cox Enterprises, which is involved in the cable and publishing businesses.
The media company founded by Politico veterans VandeHei, Mike Allen and Roy Schwartz has also expanded into new areas in recent years, including a local and regional news effort in Axios Local and the subscription-focused Axios Pro. It also created a communications software business called Axios HQ last year.
‘This article may contain information published by third parties, some details of this article were extracted from the following source: www.hollywoodreporter.com’
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