In China, many people can do a huge number of things without leaving their favorite messaging app. Inside WeChat they can from making medical appointments, to paying taxes, sending money, paying taxes and even requesting a divorce. It is the super app par excellence and the path that many others like Elon Musk’s future X would like to follow
Now many WeChat users in the aforementioned Asian country will also be able to buy Apple products. It is that the Cupertino company has taken its Apple Online Store, that is, its online store, to the successful messaging application. As reported by Reutersit is a smart move that establishes a direct link with a huge number of potential customers.
Apple now also sells its products on WeChat
Currently, WeChat has approximately 1.2 billion users and is the most popular app in China. The key to its success, as we analyzed years ago, lies in the possibility of use applets. That is, applications within the main application, a dynamic that has turned out to be a success within the Asian giant and that has led Apple to launch its own.
Chao News screenshots allow us to visualize what users will encounter. It’s basically the Cupertino company store, but within easy reach. There they will be able to buy the entire catalog of products available in the country and, in addition, they will have some benefits such as the possibility of obtaining free shipping and fast shipping in a maximum of three hours.
It’s no secret that the Chinese market is very important to Apple. We recently witnessed the Tim Cook’s trip to China, who was greeted like a rock star at an Apple Store. The company is responsible for 20% of mobile phones in the country, which makes it one of the market leaders according to Counterpoint Research data.
This commercial move by Apple, however, contrasts with the decisions made by the company at the production level. The big-handed firm is trying to reduce its dependence on China while exploring new horizons outside of the Asian giant, one of its main objectives being to bet more on India to carry out the manufacture of some products.
Images: Apple | WeChat | bye news
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