November 15 (Portaltic/EP) –
The 38 percent of Spaniards are willing to stop buying mobile phones and change to rental system or ‘renting’ as an alternative to purchase your devices, since it increases the chances of enjoying a state-of-the-art terminal and changing it more frequently.
This has been explained by the mobile phone ‘renting’ company Rentik, according to the data provided by the study ‘Trends in the use of mobile devices’ by the independent consultancy IO Investigaciónwhich was presented this Tuesday at a meeting with the press in Madrid.
The data from this study confirm that among the main reasons After this change in favor of the ‘renting’ service, it is found that more than 70 percent of Spaniards believe that mobile phones have a “excessively expensive” price. In turn, the 56 percent considers it “very important” have a new and updated model.
These factors become an added difficulty for Spaniards in the ‘smartphone’ market, since, in addition, 48 percent give “a lot or enough” Relevance to the fact of brand new a mobile phone.
According to the information offered by Rentik, the trend of Spaniards in the ‘renting’ business model has evolved in the same way that the service for streaming movies, series or music, something that practically half of Spaniards already consume. 66 percent in the case of young people between 18 and 25 years.
“With market trends, the ‘smartphone’ has become a desire. Not only to call; is where we keep our stories. This is the reason for Rentik”, stated its CEO, Pablo Blanco.
For this reason, the company defends that its ‘slogan’ be “buying a mobile is history”, because the consumer “only wants to pay for what he uses”. In fact, the company is based on buying a terminal today has three main drawbacks: the exorbitant price, the high scheduled obsolescence and the risk of device breakage.
81% DO NOT GET ANY PROFITABILITY FROM THEIR MOBILE
The Rentik study also points out that, despite having bought the ‘smartphone’, 81 percent of Spaniards do not get any performance from their mobile once they stop using it. This makes it “a sure waste of money”, because once the device is released it loses value and, once it is no longer used, nothing of that investment is recovered in most cases, according to the leaders. of the company
Specific, only 13 percent of those surveyed sell it after changing phones and yet it does so for a much lower price compared to the purchase price.
Likewise, the 60 percent simply keep the ‘smartphone’ in a drawer and 14 percent give it away. 6.9 percent of Spaniards throw it away and, finally, 6 percent give it as payment in the next purchase. “We bought a mobile and invested a thousand euros, but we didn’t get anything out of profitability,” added the company’s head of digital products, Adrian Hernández.
In this sense, Pablo Blanco, has stressed that it is a problem that can be solved by hiring a telephone through ‘renting’. “We believe that for the user it does not make sense to pay for something that, just by opening the box, is already worth 30 percent. Rentik is a smart option to pay only for what you use, with the peace of mind of great insurance and the freedom to change models whenever you want,” he said.
RENTING IS MORE RESPECTFUL WITH THE ENVIRONMENT
In addition to all this, Rentik has made reference to the complications in the consumption model and the current market, one of the great enemies of the environment.
In this regard, he has insisted that ‘renting’ favors a circular economy and is respectful of the climate crisis, since when a user changes their mobile, the companies dedicated to this style of business, such as Rentik, recondition it and give it “a second life”.
In the case of this company, one of its claims is that the mobiles it offers are always brand new. And he explains that when a customer wants to change devices, the phone that is no longer going to be used is delegated to other companies that are in charge of restoring it and introducing it to the second-hand market.
Likewise, the company has reflected that its product offers another way to improve the current market, because it guarantees “always being up-to-date without worries”, while for the industry it means a “progressive improvement” of the mobile fleet in Spain.
62% DO NOT FIX THEIR MOBILE BECAUSE THEY DO NOT CONTINUE PAYING
This study also shows that Half of Spaniards have problems with their mobile, from screen breaks to internal problems or even theft. Taking this into account, users live with this type of problem for a long time, since the 62 percent of those surveyed do not fix their terminal for not continuing to invest in it.
Those who do invest in repairing the damage to their mobile, 22 percent, are part of the group of users who buy a model that exceeds 1,300 euros and, in addition, they spend around 200 euros on its repair.
That is why the Rentik company has placed special emphasis on its “practically complete” insurance offer for the devices of the users who contract its subscription. This insurance covers damage to the ‘smartphone’ in more than 400 centers with which they operate, including Phone House. In the event that the device had to be sent to a repair center, they offer a replacement while it is being repaired, and if it is a theft, they extend a replacement.
In fact, the The main reason why the Spanish decide to change the terminal is the failure in the operation (57 percent do). The second cause is the wear and tear of the battery (51 percent) and finally, that it breaks (49 percent).
Rentik is a new company in the mobile phone ‘renting’ market, which offers subscription contracts with a fixed monthly fee for at least 24 months, in exchange for a ‘smartphone’ and the “most complete insurance on the market”. Its service is present in more than 800 points of sale throughout the national territory.