Amazon also enters the generative AI race

One of the main points that the company, led by Andy Jassy, ​​highlighted is the misinformation that these platforms can generate and for this reason they will seek that Titan is capable of “producing high-quality responses,” Bratin Saha, vice president of AWS told CNBC.

In addition, the company shared that customers will be able to customize AI models based on their own data, although this will not be used to train Titan, and other customers who have access to it will not be able to use that information to their advantage.

Swami Sivasubramanian, vice president of database, analytics and machine learning and who has been at Amazon since 2005, noted that the company has been dealing with AI for more than two decades, while ASW has amassed more than 100,000 customers in this area, so which can also boast extensive experience, just like Google or Microsoft.

“We always launch when things are ready and all of these technologies are very early,” said Sivasubramanian, who also noted that the company is going to make sure Bedrock is easy to use and cost-effective. Some of the clients that could make use of this model include Accenture and Deloitte, among others.