“Samsung “does not see televisions as unidirectional devices for passive consumption, but as intelligent and interactive partners that adapt to your needs,” commented SW Yong, president and head of the Visual Display Business at Samsung Electronics, at the First Look conference, within CES. 2025.
It should be said that these types of prototypes have come out in recent years, for example in 2018 Naked Labs presented one of the most technologically advanced (and most expensive) smart mirrors that have been shown at this fair. It’s a smart mirror and scale combo that uses depth-sensing cameras in the mirror frame to map every inch of your body as the scale slowly spins you around.
The information obtained can be sent to trainers or clothing brands to know your exact measurements. The price of this product was $1,400 and although it was very innovative at the time, the brand failed to convince users to pay for this product.
In addition to this mirror, Samsung presented its AI bet on monitors and screens, highlighting the use of real-time transcriptions and televisions that are ‘more aware’ of their environment.
This system allows televisions to adapt to user preferences and offer autonomous and intuitive functions. Thus, screens become intelligent companions that improve entertainment, simplify interactions and integrate a connected lifestyle.
Samsung Vision AI’s personalized features include:
Click to Search: Provides instant feedback on what’s on the screen, whether identifying an actor or browsing related content, without interrupting the viewing experience. Very similar to tools that have streaming like Prime, when it comes to pausing a scene, but in this case you can watch without pauses.
Live Translate: Real-time translation of subtitles using an AI model, eliminating language barriers and allowing you to enjoy global content without interruptions.
Generative Wallpaper: Turns screens into dynamic, personalized artistic canvases that reflect the user’s taste or occasion.
In addition to personalization, Vision AI integrates the screens with the SmartThings ecosystem that brings security and energy saving solutions, such as Home Insights, which provides real-time updates about the home environment, such as security alerts and daily consumption reports. , or Pet and Family Care that monitors the behavior of pets and family members and automatically adjusts the home environment.
In addition, the company announced an alliance with Microsoft for its monitors, so now you can have a co-pilot within these devices who helps define tasks, in a similar way to how work tools like Teams do.
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